A GHANAIAN, EDAWARD  ENNINFUL – THE NEW EDITOR-IN-CHIEF OF BRITISH VOGUE

EDWARD KOBINA ENNINFUL

Edward Kobina Enninful was born 45 years ago, in Ghana. Raised by his Ghanaian parents, the whole family of 8 moved to Ladbroke Grove, London, while Edward was still very young. At this time, Enninful`s interest in fashion was inspired by his mother who was a successful seamstress. He then made the decision to place his focus on the fashion industry.

Right after Edward was discovered by a model scout at age 16, he briefly worked as a model and became fashion director for the i-D international publication, after Beth Summers, the previous director, vacated that position. While at i-D magazine, Edward, with the help of photographer Solvo Sundsbo, helped continue to ,advance the careers of British super models such as, Naomi Campbell, Stella Tennant, Twiggy, Yasmin Le Bon, Kate Moss, Eliza Cummings, Jourdan Dunn, Susie Beck, Alice Dellal, Daisy Lowe, Lily Donaldson and Agyness Deyn.

Italian Vogue, in 1998, appointed Enninful as a contributing editor. Edward subsequently moved on to work for American Vogue, W magazine (where he considerably increased their advertising pages from 388 to 453, during the 2010 recession). At Italian Vogue, Enninful established the popular “Black Issue” which focused only on black models such as Naomi Campbell, Alek Wek and Jourdan Dunn.

When asked why he made that decision, Edward explained that his intent was to end the traditional “white out” that had dominated the fashion magazines and catwalks. His plan was so very  successful that, Conde Nast, decided to print an additional 40,000 copies. In 2011, Edward  styled Italian Vogue`s very important and greatly popular cover editorial, Belle Vere”. This exclusively featured plus sizes models such as Robyn Lawley, Candice Huffine and Tara Lynn.

At age 22, Enniful had already worked on Calvin Klein, Mulberry, Christian Dior, Dolce and Gabbana, Giorgio Armani, Valentino, Lanvin, Jill Sander, Fendi, Gucci, Comme des Garcons, Hugo Boss, Dell Aqua and Missoni, advertising campaigns/consulting with friends such as, veteran make up artist Pat McGrath and Craig dean.

In 2016, for his services to diversity in the fashion industry, Edward Enninful was appointed, Officer of The British Empire (OBE). On April 10th, 2017, Edward was appointed the new editor-in-chief of British Vogue.

Author: spannysunkiojack

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